Example of an e-commerce success : Yahoo!

Yahoo! Inc. is an American public corporation headquartered in Sunnyvale Carlifornia,that provides Internet services worldwide.Yahoo! was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 1, 1995. It operates the web portal http://www.yahoo.com/ which provides content and gives users quick access to other Yahoo!services. According to Web traffic analysis companies, the domain yahoo.com attracted at least 1.575 billion visitors annually by 2008.The global network of Yahoo! websites receives 3.4 billion page views per day on average as of October 2007. It is the second most visited website in the U.S., and in the world.

Yahoo! provides a wide array of internet services that cater to most online activities.The majority of the product offerings are available globally in more than 20 languages.For example, Yahoo! has provides internet communication services such as Yahoo!Mail and Yahoo! Messenger.Besides that, Yahoo! partners with hundreds of premier content providers in products such as Yahoo! Finance, Yahoo! Music,Yahoo! Music, Yahoo! News, Yahoo! Games,and Yahoo! Sports.In addition, Yahoo! also has offers commerce services such as Yahoo! Shopping, and Yahoo! Travel which enables users to gather relevant information and make commercial transactions and purchases online. Yahoo! Publisher Network is an advertising tool to place advertisements.Yahoo!Next contains forums for Yahoo! users to give feedback to assist in the development of these future Yahoo! technologies.For Yahoo!Boss,it is a new service that allows developers to build search applications based on Yahoo!'s search technology. Yahoo!Search marketing has provides services such as Sponsored Search, Local Advertising, and Product/Travel/Directory Submit that let different businesses advertise their products and services on the Yahoo! network. Yahoo!Mobile is a service that includes on-the-go messaging, such as email, instant messaging, and moblogging; information, such as search and alerts; and fun and games, including ring tones, mobile games, and Yahoo! Photos for camera phones.

The first logo was used when the company was founded in 1995; it was red, and it had three icons on each side of it. The logo used on the main page yahoo.com used to be red with a black outline and shadow, but in May 2009, it was changed; it’s now purple, with a new theme design.

Yahoo! is a successful example of an e-commerce because it able to collect far more data about Web users than its competitors from its Web sites and its advertising network. Besides that, it also convenience to customer because all service provided already shows in web page. Customers only need to click the service in the web page then it automatically go to the website. If you are interested about Yahoo!, you can go to http://en.wikipedia.org./wiki/Yahoo! to search more.