+(2).JPG)
Corporate blogging is a new trend that is not fading; in fact, it’s growing each day by leaps and bounds.Generally, corporate blogging is published and used by an organization to reach its organizational goals.Currently, all major browsers support RSS technology, which enables readers to easily read recent posts without actually visiting the blog, which is very useful for low-volume blogs.The company blog can serve for many purposes, such as boosting employee morale or communicating important messages to employees, customers or stakeholders.The blog also created to appeal to the demographic that the company needs to court, and the content may have quite a lot to do with the activities ofthe corporation.
Internal blog
An internal blog, generally accessed through the corporation's intranet, is a weblog that any employee can view. Many blogs are communal, allowing anyone to post to them. The informal nature of blogs may encourage ,employee participation ,free discussion of issues
collective intelligence, direct communication between various layers of an organization ,and a sense of community.Internal blogs may be used for meetings and e-mail discussions, and can be useful when the people involved in different locations, or have conflicting schedules.
External blog
An external blog is a publicly available weblog where company employees, teams, or spokespersons share their views. It is often used to announce new products and services to explain and clarify policies, or to react on public criticism on certain issues. Marketers might expect to have product influencers among the audience of an external blog. Once they find them, they may treat them like VIPs, asking them for feedback on exclusive previews, product testing, marketing plans, customer services audits, etc.The business blog can provide additional value by adding a level of credibility that is often unobtainable from a standard corporate site. It can interact with a target market on a more personal level while building link credibility that can ultimately be tied back to the corporate site.
Advantage of corporate blog
- It’s very easy to set up a company blog. The technologies available today enable the average employee quickly learn how to update the company blog. Therefore, this task can be delegated to trusted staff members with solid writing skills, and they can be empowered to make updates as necessary.
- Corporate blogging appeals to younger consumer groups and employees. As we know,now-a-day,average younger consumer group like online shopping and find information on internet. If want to capitalize on the energy, enthusiasm and buying power of this demographic group, then corporate blogging is an excellent resource.
- In the face of a crisis or emergency, a company blog is a good way to spread information to comsumer and employee. Blogs have quickly become a powerful tool for combating public relations fires and responding to worst situations. They can be modified quickly to post critical information for employees, consumers and stakeholders.
- A company blog is time-consuming to maintain. It takes a lot of creative energy and regular updating to keep the content fresh. The time it takes to maintain a good company blog might end up costing more than the benefits that it generates.
- Corporate blogging requires strong written communication skills, and the cpmpany might not have the right people in positions to produce good posts. For example, if we want to include a CEO blog on the company website, then the CEO needs to possess the right combination of writing skills and wit to pull it off.
- Blogs are so popular that their credibility as a source of information is declining. Anyone can compose and post information through the internet these days. Visitors to the website might not view a company blog as a credible source. Likewise, stakeholders and employees may respond more effectively to more traditional mediums like email communication, memos and announcements in meetings.
Sources:
No comments:
Post a Comment