



Yahoo! Inc. is an American public corporation headquartered in Sunnyvale Carlifornia,that provides Internet services worldwide.Yahoo! was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 1, 1995. It operates the web portal http://www.yahoo.com/ which provides content and gives users quick access to other Yahoo!services. According to Web traffic analysis companies, the domain yahoo.com attracted at least 1.575 billion visitors annually by 2008.The global network of Yahoo! websites receives 3.4 billion page views per day on average as of October 2007. It is the second most visited website in the U.S., and in the world.

Dell is one of the successful examples that using E-commerce to support the virtual company. Dell computer was founded by Michael Dell in 1984, while he was a student at the University of Texas Austin. Dell began by selling upgrades of IBM-compatible PCs and in 1985 began to sell its own brand of PCs. Dell grew rapidly in the mid-1990s. By 1999, Dell had become the best personal computer seller in the United States.
There are extremely successful virtual e-commerce companies such as eBay, Google, or Yahoo! in recent years. However, there are large numbers of e-commerce companies that are not able to maintain their profit through e-commerce. Some well-known business-to-consumers (B2C) failures include eToys, Xpeditor, Chemdex.com, Boo.com and Webvan.com. Now, I would like to explain why Boo.com fails in its business.|
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Causes of why Boo.com Fails
· Speed
It is very slow to load pages because Boo.com relied heavily on JavaScript and flash technology. Besides, at that time many people used dial up internet.
· Poor web design and usability
It is difficult to get where visitor want to go. They had a policy of “limiting the amount of transaction they made to three per twenty minute” which will discourage customer to shop at Boo.com again.
· Usage of capital
They did not manage their capital effectively. They spend 125 million in just 6 month to market itself globally but had issues with different language, prices, and tax. Besides, the company decides to pay postage on return items from customers.
Steps to avoid failures
1. Build long-term relationship with customers
· Getting comfortable and assuming that a business relationship, because it has existed for years, will continue to exist. Long-term business relationships are a thing of the past in the electronic world, and the ability to see everyone’s wares at once makes us fickle
2. Design website with simplicity and great usability
· A successful e-commerce website must be fast, easy to use, convenient and perhaps fun.
3. Don’t focus too much on E-Commerce. Customer still needs face-to-face interactions.
· Customers still need personal attention; this is why successful e-businesses have multiple channels of communication, not just the Web. The whole concept of e-commerce is so electronic; there is a natural tendency to overlook the actual human customer at the other end of the transaction.
4. Manage capitals more effectively
5. Have an effective plans and always consider the environmental factors and the 4 P’s